![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/c58a1623-15e3-4f10-a38a-c1610bbee151_rw_1920.jpg?h=46dfb0843fce3b8752c09b8d9fabd7e8)
This is an informational booklet that HOG Members receive to help guide them through Mileage + Destination riding challenges that will take them to different places around the US. I designed this booklet from start to finish.
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/15933323-c49d-4fee-8653-457ac9f2a319_rw_1920.jpg?h=6e514a70fd9f8acfa03a71e8a176f957)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/3d7943cc-313c-424e-91ff-a80dfa02cfb3_rw_1920.jpg?h=a9b069d8748aab205d7ccced09a1dac0)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/8796a3c2-d225-463d-8b34-d8258326b7b3_rw_1920.jpg?h=e51f28f835498a15d9dd5aa8997856b2)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/b29a64da-0cc5-47a0-8885-220ea3ceef9f_rw_1920.jpg?h=d0bc03b788a64b0c64d8b4c6b95a94bb)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/3061d262-1e37-4f6f-894e-1c7b082755d9_rw_1920.jpg?h=9a8f6d76d5e43ed5ebd345d9c9ffcc74)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/ffda294e-c8fc-4564-b375-e097787cec89_rw_1920.jpg?h=065a03786d9a2534f5a62376ab8949e7)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/d0d5a4b3-1394-48e8-8687-dd66c95a0568_rw_1920.jpg?h=99e3ac6f06b7634ac16e075b67a12ec7)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/69b2887d-4d33-4a19-a697-31660c54c52c_rw_1920.jpg?h=4f5ac39e2d563a342afc7805277e8a30)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/19eeecfe-2ce5-489c-9825-8e9134d8dc1b_rw_1920.jpg?h=28553450d9b4dd0d153a2d21c5a69df3)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/c0cdc7c7-3d7a-4b94-a823-9fa9ba1b26e8_rw_1920.jpg?h=708aee8709a22ad0730e0643ebe9af4c)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/12958bda-fe84-4193-871b-ab5f37040a5f_rw_1920.jpg?h=a93e3b89e6e2127723f6fc0d79e702a9)
2019-2020 Retail Resources Product Catalog. This was a catalog that didn't have much design beforehand, I updated it with our most recent look/feel for H-D and created a more engaging way to look through what you'd want to purchase for your dealership.
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/0cb54063-1755-4d6e-a60f-4c9e6516d1ac_rw_1920.jpg?h=e39f7e2ab38daea881944b94be117bcd)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/12b476ee-7b30-44c5-a391-7c192195ce26_rw_1920.jpg?h=31e02611dbdc682dfd3fb1e6a7569cf2)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/9157241e-10f1-4c71-ad08-9b93294b65c8_rw_1920.jpg?h=4bed2d0765ec6532196473138509f659)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/56ab0ae4-0bb8-4ae2-9096-ff53369d41d0_rw_1920.jpg?h=2251a9bdf5d17ba1dae0998b06879681)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/a41d66e3-2177-40b1-991a-2811ab2c9497_rw_1920.jpg?h=41864ea776b4688a03817f1391a31873)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/fe3558de-45d9-49b4-96ba-85414688e876_rw_1920.jpg?h=30514f8a6f944fa48175ace33f699af2)
2019 Sturgis Motorcycle Rally brochure that included the entire event schedule and details on where Harley-Davidson would be and what to expect. This brochure had many changing components and also had a digital version. I designed and laid out this design from start to finish.
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/9f957a86-edd6-4728-9ba9-b7d990daa559_rw_1920.jpg?h=d9d6e2067508f5974ede918b681aa7f7)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/d3083e39-a622-4f4c-a0e5-578f6015027e_rw_1920.jpg?h=3f6cc61f346abd889e58b2374ea2f3fc)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/fa975e8c-b78e-40f2-955e-97cca5d9460b_rw_1920.jpg?h=d7f52ff87539e38fdf07aca1c26362dc)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/376182bb-ff5e-4fc1-a027-fa4174aa6f5b_rw_1920.jpg?h=8325528db596827f28162acc47c99482)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/83a2e5d8-d77a-4f8c-b041-6131e699f529_rw_1920.jpg?h=0162b37fec258a571f6c8cb0814e7d39)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/7d4c7ed1-96a9-40ea-bf95-dd1791041160_rw_1920.jpg?h=5ac6eb5916df54c7ec626b2cb9b021bb)
Talent Recruitment cards shaped like the water tower on top of the headquarters building.
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/85ed554f-dbf1-4eef-96c5-240e2e4fb06b_rw_1920.png?h=a3986ed85098ecd00ea0c4d33a8dd6e7)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/6983add3-bc36-46e1-ad7e-8b6129aa3b68_rw_1920.png?h=babc68fba08694bbad7dc9d9ee2fa8f7)
"Let's Ride" initiative was a dealership program that was promoting going out on a ride somewhere you haven't tried before. These were early-staged concepts of the postcards that riders could send out when they made it to a destination.
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/4dec7a15-d9fe-4084-aa00-bdd69b2bfe72_rw_1920.jpg?h=d40658fba3ba952112047e818de49098)
Billboard and poster created for 2018 Halloween event held at the H-D Museum. This was one of my very first projects when I started at Harley-Davidson.
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/04f57b9a-401f-4baa-8f69-9badd50f0d38_rw_1920.jpg?h=848befa474aa24e437acd473d35203ea)
![](https://cdn.myportfolio.com/c94e6ee44acab3f82bc721a14b514ce4/226218d1-96eb-4703-a1df-22c5d0102906_rw_1920.jpg?h=6bca035de13644bde9e94cc6e2adf94e)
Work is continually being added as released.