Sturgis 2020 Event Concept
This is one example of precision marketing that was created for the H-D digital team. I was the art director on these projects, and thought out how they would transition/show the imagery and copy. I worked with an outside developer who created the final digital ads.
Logos created for internal corporate use at Harley-Davidson. Main use for the sustainability reports that the company releases internally each year.
This was a photoshoot that assisted/shadowed our Art Director with. This was a free gift offer being promoted to customers when they made a $300 purchase on the H-D website.
We bought the props, staged them, and tried different layouts throughout the day depending on the lighting. We were working with an external vendor who was shooting the pictures. Afterwards, we had to approve and direct the retouched photos.
